The McKinsey Quarterly

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McKinsey Quarterly is the business journal of McKinsey & Company.

Managing in the New Normal
 
Assessing the global economy
 
Strategic responses
  • Managing in the New Normal article, Rebuilding corporate reputation

    JUNE 2009 Premium

    Rebuilding corporate reputations

    A perfect storm has hit the standing of big business. Companies must step up their reputation-management efforts in response.

  • Managing in the New Normal article, Ten questions for CFOs

    MAY 2009

    What next? Ten questions for CFOs

    As companies shift their attention from fighting the crisis to getting the most from the recovery, CFOs must keep them focused.

  • Managing in the New Normal article, timing strategic moves

    APRIL 2009 Premium

    The crisis: Timing strategic moves

    Timing is key as companies weigh whether to make strategic investments now or wait for clear signs of recovery. Scenario analysis can expose the risks of moving too quickly or slowly.

  • Managing in the New Normal article, Strategic planning tips for 2009

    APRIL 2009 Premium

    Strategic planning: Three tips for 2009

    Even in these tumultuous times, strategic planning doesn’t have to be an exercise in anxiety—or futility.

  • Managing in the New Normal article, Leading through uncertainty

    DECEMBER 2008

    Leading through uncertainty

    The range of possible futures confronting business is great. Companies that nurture flexibility, awareness, and resiliency are more likely to survive the crisis, and even to prosper.

  • Managing in the New Normal article, Strategy in a  structural break

    DECEMBER 2008

    Strategy in a ‘structural break’

    During hard times, a structural break in the economy is an opportunity in disguise. To survive—and, eventually, to flourish—companies must learn to exploit it.

Lessons from history
Managing in a downturn
Interviews

We need to minimize risk, but we can’t dispense with innovation. The question is how to strike the proper balance.

Smart cost cutting in the downturn
  • Managing in the New Normal article, downturn new rules for marketers

    DECEMBER 2008 Premium

    The downturn’s new rules for marketers

    The old recession playbook won’t work this time around.

  • Managing in the New Normal article, Upgrading talent

    DECEMBER 2008

    Upgrading talent

    A downturn can give smart companies a chance to upgrade their talent.

  • Managing in the New Normal article, Maintaining the customer experience

    DECEMBER 2008

    Maintaining the customer experience

    Stinting on customer service is a common and sometimes costly response to tough economic times. By managing the customer experience more rigorously, companies can maintain quality while still saving money.

  • Managing in the New Normal article, Freeing up cash from operations

    DECEMBER 2008

    Freeing up cash from operations

    As the economy slows, companies should avoid the impulse to batten down their operations indiscriminately. Taking short-term steps and a balanced view of operations can keep cash flows healthy.

  • Managing in the New Normal article, Managing IT spending

    DECEMBER 2008

    Managing IT spending

    Many IT organizations will reduce their spending in 2009. A strong management focus can mitigate the pain—and create opportunities.

Leadership through challenging times
Perspectives on the crisis
Assessing the stimulus’ impact
Finance under pressure
Assessing the economy
Creative destruction and the crisis
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