The McKinsey Quarterly

close Visitor Edition

McKinsey Quarterly is the business journal of McKinsey & Company.

Upgrade to Premium Membership to read this article

  • Recommendations
  • Text Size
  • Print
  • Download PDF
  • Link to This

Encouraging consumer spending in ChinaPremium

Weak consumer spending in China is emerging as a big obstacle to the country’s sustained growth.

Over the past four years, business investment—particularly in industrial development and property—has become the engine driving China's economy. During this period, such investments, reflecting the country's determination to clear a backlog of much-needed infrastructure and housing projects, accounted for more than 40 percent of GDP growth. By contrast, consumer spending accounted for some 33 percent of GDP growth, down from 45 percent in the 1990s. This comparative weakness in consumer spending is creating a potential stumbling block for the economy.

To sustain rapid economic growth, the Chinese government will have to encourage consumers—especially the 250 million with household incomes of more than $1,000 a year and the 50 million with more than $3,500 a year—to spend more of their hard-earned cash. The good news is that Chinese consumers do have money to spend, having accumulated well over $1 trillion in savings. However, they are showing little sign of losing their caution, with the savings rate climbing to 44 percent of GDP last year, as opposed to 26 percent in Taiwan and 32 percent in South Korea. In big cities, such as Beijing and Shanghai, savings rates are as high as 50 percent, reflecting the consumers' propensity to save a...

Premium Membership

Already a Quarterly member? Log in now.
Are you a Firm member or alumnus?

Premium Membership benefits:

  • Access to the entire Quarterly archive
  • Subscription to the collector’s edition print journal
  • Downloadable PDFs of all articles for offline use
  • Premium Membership FAQs 

Start by filling in this form

  • Membership Information
  • Shipping, Billing, & Payment
  • Review & Complete

Country & Membership Term

Shipping & Handling covers all charges for your membership term.

You may pay with Visa, MasterCard, Discover, or American Express.

Member Information

View our privacy policy.

We will not share your e-mail.
See details.

Newsletter Sign-up

View sample.

* Required

New In:
Embed E-mail