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The next revolution in interactionsPremium

Successful efforts to exploit the growing importance of complex interactions could well generate durable competitive advantages.

Organization, Strategic Organization article, corporate interactions

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Like vinyl records and Volkswagen Beetles, sustainable competitive advantages are back in style—or will be as companies turn their attention to making their most talented, highly paid workers more productive. For the past 30 years, companies have boosted their labor productivity by reengineering, automating, or outsourcing production and clerical jobs. But any advantage in costs or distinctiveness that companies gained in this way was usually short lived, for their rivals adopted similar technologies and process improvements and thus quickly matched the leaders.

 

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