McKinsey Quarterly

Top Ten Newsletter
Fourth Quarter 2011

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In this, our final Top Ten Newsletter of 2011, we've rounded up the most popular articles among readers this year. Read them today and join the conversation.
Have you tested your strategy lately? art 1. STRATEGY
Have you tested your strategy lately?
Ten timeless tests can help you kick the tires on your strategy, and kick up the level of strategic dialogue throughout your company.
Seven steps to better brainstorming art 2. STRATEGY
Seven steps to better brainstorming
Most attempts at brainstorming are doomed. To generate better ideas—and boost the odds that your organization will act on them—start by asking better questions.
We're all marketers now 3. MARKETING
We’re all marketers now
Engaging customers today requires commitment from the entire company—and a redefined marketing organization.

4. ECONOMIC STUDIES
Global cities of the future: An interactive map
Explore the cities and emerging urban clusters that will drive dramatic growth and demographic changes over the next generation.

5. HIGH TECH
The rise of the networked enterprise: Web 2.0 finds its payday
McKinsey research finds that companies using the Web intensively gain greater market share and higher margins.

6. STRATEGY
Remapping your strategic mind-set
Shake up your thinking by looking at the world from the perspective of a particular country, industry, or company. “Rooted” maps can help you unearth hidden opportunities and threats.

7. STRATEGY
The perils of bad strategy
Bad strategy abounds, says UCLA management professor Richard Rumelt. Senior executives who can spot it stand a much better chance of creating good strategies.

8. ORGANIZATION
Recovering from information overload
Always-on, multitasking work environments are killing productivity, dampening creativity, and making us unhappy.

9. STRATEGY
Sparking creativity in teams: An executive's guide
Senior managers can apply practical insights from neuroscience to make themselves—and their teams—more creative.

10. ORGANIZATION
Three steps to building a better top team
When a top team fails to function, it can paralyze a whole company. Here’s what CEOs need to watch out for.