Every quarter, some McKinsey Quarterly insights rise to the top. Listed here are the best-read articles of the fourth quarter of 2005.

1. Games managers should play
Game theory can help managers make better strategic decisions when facing the uncertainty of competitive conduct. If you don't change your game to gain advantage, one of your competitors will. (Premium)

2. The next revolution in interactions
Successful efforts to exploit the growing importance of complex interactions could well generate durable competitive advantages.

3. China's looming talent shortage
To make the move from manufacturing to services, China must raise the quality of its university graduates.

4. Best practice and beyond: Knowledge strategies
Value created by knowledge is often not captured. Five accounts of knowledge strategies. (Premium)

5. The role of regulation in strategy
Companies have everything to gain from linking them.

6. What's next for Tata Group: An interview with its chairman
Ratan Tata explains how the company is expanding abroad while cultivating an emerging mass market at home.

7. The vanishing middle market
Changing customer needs are prompting a range of strategic responses. (Premium)

8. Strategy in an era of global giants
The world's biggest companies are learning to manage complexity. (Available for free until January 3 only.)

9. Measuring stock market performance
TRS doesn't reflect a company's performance or health. What does?

10. Beating the odds in market entry
How to avoid the cognitive biases that undermine market entry decisions. (Premium)