The McKinsey Quarterly
The McKinsey Quarterly Chart Focus Newsletter
April 2005 | Member Edition


Transforming company values

Corporate culture may be more difficult to change than policies or processes, but a concerted change-management program that taps into personal motivations can have dramatic effects in a relatively short time.



News analyses of mergers and of recently appointed CEOs often comment on the cultural fit between the merging companies and between the new chief executive and other corporate leaders. Success calls for a close alignment of values. As an element of corporate culture, they may be harder to change than processes and policies, but a concerted change-management program can help. The exhibit shows how one company took a key value—leadership development—that had been below the radar for most managers and turned it into the company's second most deeply felt value in only 18 months. To achieve this goal, the company sponsored a series of off-site workshops, beginning with senior management and working down through the ranks. Despite the skepticism of critics, the company's success in elevating the leadership issue suggests that the workshops were effective. Facilitators focused on personal development, encouraging managers to reflect on their own experience of being mentored or of mentoring others. This effort tapped into these managers' deep personal values—such as the desire to improve and to leave a positive legacy among peers—which supported the goal of developing better leaders.

For more on the attitudes and behavior of employees, read "The psychology of change management." (Premium)


Also of interest
"Organizing for effectiveness in the public sector" (2004 Number 4) explores ways in which government organizations that are independent of market forces can define new responsibilities and ensure accountability.

"Helping employees embrace change" (2002 Number 4) draws on research showing that change is most effective when it is embraced at all levels of an organization. (Premium)

"Teamwork at the top" (2001 Number 2) shows that appointing a new CEO won't fix a poorly performing senior-management team; companies must also make it more focused. (Premium)

"All I ever needed to know about change management I learned at engineering school" (1997 Number 2) contrasts the idea that companies are static and easily repaired with the perspective of a mechanical engineer, who sees them as dynamic and hard to control.

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