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McKinsey Classics Newsletter
The psychology of change management Why do so many corporate-transformation programs fail? Perhaps because too few companies understand that they must transform their employees’ mind-sets and daily behavior, not just their equipment, systems, and procedures. “The psychology of change management,” from 2003, shows how companies can renew themselves by using psychological principles that explain why people think and act as they do—and how they can learn to think and act differently. June 2003 The psychology of change management Related reading March 2010 |
