STRATEGY | Putting strategy into strategic planning

Richard Rumelt, a giant in the field of strategic planning, explains why it often isn't strategic at all. He also sounds off on diversification, how companies can capitalize on a changing business environment, managing for share prices, and the role of the CEO. Read “Strategy’s strategist: An interview with Richard Rumelt.”

MARKETING | How companies can make the most of user-generated content
The success of online participatory media—video-sharing sites and corporate wikis alike—depends on the quality contributions of a small core of enthusiasts.

MARKETING | The evolving role of the CMO
Many chief marketers still have narrowly defined responsibilities that emphasize advertising, brand management, and market research. But to succeed today, they must spread their wings and assume a new role as “the customer’s voice.” (Premium)

ORGANIZATION | The link between profits and organizational performance
A McKinsey analysis of hundreds of global companies shows that efforts to address “soft” management issues—like talent, culture, and values—may have a direct financial payoff. (Premium)

OPERATIONS | Bringing best practice to China
The country is playing catch-up now, but practices, products, and processes developed there will eventually become the global standard.

FOOD & AGRICULTURE | Harvesting Latin America’s agribusiness opportunity
Argentina and Brazil are already agricultural giants, but the best local companies are far in advance of the rest. [Includes translations into Portuguese and Spanish]

FINANCIAL SERVICES | Bank branches that meet customer needs
Banks have spent huge sums redoing their branches, with no clear payback. They should put utility before aesthetics and devote more effort to managing visits from customers. (Premium)