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Companies that send their back-office jobs offshore often cut their labor costs by as much as half. But new research by the McKinsey Global Institute finds that these companies risk leaving billions of dollars in savings behind if they merely replicate what they do at home in countries where labor is cheap. The savviest operators redesign business processes to exploit automation and take full advantage of the new environment's potential.
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The market is smaller than conventional wisdom suggests, and most of today’s medical travelers seek high quality and faster service, not lower costs. However, the potential for growth is significant.
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