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The Extensible Markup Language (XML) is sometimes pitched as a better and less expensive way to trade e-commerce information than the stalwart electronic data interchange (EDI). But contrary to popular perceptions, XML can actually cost more than the systems many companies already have in place, and it isn’t clear that most of them need the extra capabilities that XML offers.
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It’s hard for brand managers to keep pace with the shifting attitudes of Chinese consumers. But some trends can be discerned amid the noise.
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