August 2007
Over the next two decades, the country’s middle class will grow from about 5 percent of the population to more than 40 percent and create the world’s fifth-largest consumer market.
Abstract
March 2007
Traditional shops and the companies that serve them are finding life harder and harder. For the suppliers, segmented execution is the answer.
Abstract
March 2007
Large food retailers in Brazil can grow only by reaching out to its 130 million mass-market consumers.
Abstract
June 2006
Chinese shoppers love brands but don't purchase them consistently. Market research shows the way forward.
Abstract
March 2007
Lower-income groups in Latin America represent a huge opportunity, but banks must change dramatically to serve them.
Abstract
November 2006
A range of orthodoxies is making it harder to develop breakthrough products in the consumer goods industry. It urgently needs a reformation.
Abstract
June 2006
Demographic shifts and a burgeoning economy will unleash a huge wave of consumer spending in urban China.
Abstract
September 2005
Multinationals that successfully adapt their products to India's largely untapped market will have the advantage.
Abstract