The nonprofit sector
is poised to take on unprecedented importance in the United States. Annual
charitable giving by individuals, corporations, and foundations amounted
to $190 billion in 1999,1
but that total could double as an additional $6 trillion, and perhaps
much more, flows into the sector over the next 50 years.2
At the same time, the federal government is significantly reducing its
role in providing many social goods, leaving the task largely to the nonprofit
sector (see sidebar, "The
nonprofit landscape").
But most charitable organizations are simply not ready to meet this
challenge. With a limited organizational infrastructure and with management
teams consumed by a never-ending search for funding, few nonprofits3
have time to hone their strategy or to improve their effectiveness. Nor
do they have the incentive or the ability to grow. The result is a sector
dominated by tiny institutions—more than 40 percent have annual budgets
of less than $100,000—that work in isolation and duplicate efforts (Exhibit
1). The sector is filled with many talented and dedicated people, but
it is far less effective than it could be in achieving its vital social
mission.
This unfortunate state of affairs results largely...