February 2008
As the industry matures, mobile operators won’t be able to count on a flood of new customers to fuel growth, so they must create more value from those they already have—including prepaid ones.
Abstract
November 2007
Multinational retailers face new challenges to capture the increased spending power in each of these distinctive markets.
Abstract
August 2007
Many chief marketers still have narrowly defined roles that emphasize advertising, brand management, and market research. They will have to spread their wings.
Abstract
August 2007
Over the next two decades, the country’s middle class will grow from about 5 percent of the population to more than 40 percent and create the world’s fifth-largest consumer market.
Abstract
February 2007
Little is known about the middle class in the GCC states, but a
recent survey illuminates the hopes, fears, and expectations of this important segment.
Abstract
March 2007
Traditional shops and the companies that serve them are finding life harder and harder. For the suppliers, segmented execution is the answer.
Abstract
November 2006
By tapping into local networks, companies can serve low-income markets profitably, delivering significant value to shareholders while creating the essential market infrastructure for economic development in the neediest communities.
Abstract
May 2006
Many companies can turn their inbound call centers into powerful engines for growth.
Abstract