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Retail & Consumer Goods, Sectors & Regions Article, improve in store marketing
Article at a glance:

Using technology to improve in-store marketing

  • Rather than use slow, expensive, and risky pilot projects to assess in-store marketing programs, one consumer goods manufacturer is taking advantage of shopping-simulation technology to test ideas more rapidly.

This brief article reviews how one company handled a critical business problem.

This article contains the following exhibit:
  • Exhibit: An online, interactive shopping simulation revealed seven win-win opportunities for in-store marketing.

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