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Spurring value creation in IT services: An interview with the chairman of India’s Satyam Computers

• Ramalinga Raju, founder and chairman of India’s Satyam Computers, has designed a business model that he credits with helping build the country’s fourth-largest IT services and business-process-outsourcing corporation. “Overall, our effort and investment in the business model has paid rich dividends,” Raju says in an interview with McKinsey partners.
• Raju has established what he calls “full life cycle businesses,” which are responsible for a distinct set of activities that create value, from client services to internal functions. From this approach, Satyam has devised a model designed to deliver uniform client experiences and to keep everyone in the company focused in the same direction, despite phenomenal growth.