India's consumer goods market - The McKinsey Quarterly - India's consumer goods - Marketing

Retail sales in India's consumer goods market are expected to grow to $400 billion by 2010, making it one of the world's five biggest.
India's emerging middle class is driving this rapid growth, and companies must target that segment if they aspire to make the country a key market.
To win these customers, multinationals must adapt their products, prices, and manufacturing processes to households with limited budgets and local tastes.
Companies also must find ways to distribute their goods to customers across a vast nation, with a retail sector dominated by mom-and-pop stores.

Manjit Bawa
Oil on canvas
99.5 × 71.5 cm
2004

Efforts to reduce climate change can profoundly affect the valuations of many companies, but executives so far seem largely unaware.

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