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Soaring demand from China is raising hopes for a new and profitable era for the long-suffering steel industry. China will need an additional 100 million tons a year of flat-steel products by 2010—an amount roughly equal to current global overcapacity in that segment. Domestic capacity is rising to fill this gap, however, so foreign players shouldn't view China's boom as the answer to the industry's surplus problem.
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In the current environment, costs are rising as price sensitivity increases. Six tactics can help companies get pricing right.
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