The McKinsey Quarterly

close Visitor Edition

McKinsey Quarterly is the business journal of McKinsey & Company.

growth advantage of emerging market companies, Strategy, Growth

MAY 2012

Parsing the growth advantage of emerging-market companies

Surprisingly little of their edge is attributable to starting from a smaller revenue base. They also seem to invest more, allocate resources more fluidly, and spot fast-growing segments.

Editors’ Choice
Five global forces reshaping the business landscape
Women Matter
Featured Articles
  • measuring marketing's worth, Marketing & Sales, Digital Marketing

    MAY 2012

    Measuring marketing’s worth

    You can’t spend wisely unless you understand marketing’s full impact. Here are five questions executives should ask to help maximize the bang for their bucks.

  • agile operations for volatile times, Operations, Performance

    MAY 2012

    Agile operations for volatile times

    By improving how risk is measured—and managed—in global operations, companies can adapt to changing conditions faster than competitors.

  • why bad multiples happen to good companies, Corporate Finance, Valuation

    MAY 2012

    Why bad multiples happen to good companies

    A premium multiple is hard to come by and harder to keep. Executives should worry more about improving performance.

Making sense of social media
  • demystifying social media, Marketing & Sales, Digital Marketing

    APRIL 2012

    Demystifying social media

    As the marketing power of social media grows, it no longer makes sense to treat it as an experiment. Here’s how senior leaders can harness social media to shape consumer decision making in predictable ways.

    Includes: Interactive
  • social media in China, Marketing & Sales, Digital Marketing

    APRIL 2012

    Understanding social media in China

    The world’s largest social-media market is vastly different from its counterpart in the West. Yet the ingredients of a winning strategy are familiar.

You need to get the Flash plugin to see this content.
MARCH 2012

Daniel Yergin on the future of global energy

The Pulitzer Prize–winning author and global energy expert sees rising demand from the East spurring innovation.

More on this video
New In:
Embed E-mail