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McKinsey Quarterly is the business journal of McKinsey & Company.

Managing in the New Normal
Globalization’s critical imbalances article, transfer of economic activity from developed to emerging markets, Managing in the New Normal

JUNE 2010

Globalization’s critical imbalances

Future financial crises could accelerate the rebalancing of global economic activity from developed to emerging markets.

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We wanted to build in the confidence and the cushion so that we could make these investments and take advantage of the downturn, as opposed to being on our back foot the entire time.

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