The McKinsey Quarterly

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McKinsey Quarterly is the business journal of McKinsey & Company.

adoption of electric cars article, early adopters of electric cars, Automotive

FEBRUARY 2011

The fast lane to the adoption of electric cars

Large cities may be the ideal test track for the mass market. Catalyzing early adoption could take less than most auto executives and policy makers think.

Editors’ Choice
Featured Articles
  • another oil shock article, oil demand will rise faster than oil supply, Energy, Resources, Materials

    NOVEMBER 2011

    Another oil shock?

    It’s possible, though far from certain, that oil prices will spike in the years ahead. Here’s why—and how you can prepare.

    Includes: Interactive
  • Applying global trends: A look at China’s auto industry article, strategic planning, Chinese automakers, developed world automakers, trend analysis, electric vehicles, Chinese electric vehicles, Chinese carmakers, Strategy

    JULY 2010

    Applying global trends: A look at China’s auto industry

    Strategists can challenge conventional wisdom and better prepare for uncertainty by analyzing the complex and not-so-obvious ways global trends interact in their industries.

  • A new segmentation for electric vehicles article, new market electric cars, Automotive

    NOVEMBER 2009

    A new segmentation for electric vehicles

    Many carmakers design electric vehicles intended to satisfy the needs of almost all customers. Instead, they should embrace a radical new form of market segmentation.

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