McKinsey Quarterly is the business journal of McKinsey & Company.
APRIL 2012
As the marketing power of social media grows, it no longer makes sense to treat it as an experiment. Here’s how senior leaders can harness social media to shape consumer decision making in predictable ways.
The world’s largest social-media market is vastly different from its counterpart in the West. Yet the ingredients of a winning strategy are familiar.
FEBRUARY 2012
It’s among the biggest e-commerce markets, and maybe its most turbulent. To compete, players must define their place in travel’s next wave.
JANUARY 2012
Focus on the human side of customer service to make it psychologically savvy, economically sound, and easier to scale.
NOVEMBER 2011
Marketers agree that digital tools and technologies are valuable, though many of their companies struggle to measure the financial impact and capture customer data.
A survey highlights how fast the market is changing.
AUGUST 2011
New McKinsey research estimates the impact of Internet search in the global economy, pinpointing the sources of value and the beneficiaries.
JULY 2011
Engaging customers today requires commitment from the entire company—and a redefined marketing organization.
Consumer behavior is shifting rapidly as more people use digital devices and platforms intensively.
MAY 2012
You can’t spend wisely unless you understand marketing’s full impact. Here are five questions executives should ask to help maximize the bang for their bucks.
As consumers increasingly interact digitally with companies, competitive advantage lies in understanding the range and complexity of those touch points.
MARCH 2012
Evolving economic profiles will continue to be the most important trend shaping the market.
MARCH 2010
The attitudes and behavior of Japanese consumers are shifting dramatically, presenting opportunities and challenges for companies in the world’s second-largest retail market.
OCTOBER 2009
Public-relations expert Richard Edelman explores the new landscape of corporate reputation and trust.
Use this HTML code to embed the video on your blog or site:
Your e-mail address* Send me a copy.
Recipient e-mail address* (Separate multiple e-mail addresses with commas. Limited to 20 addresses.)
Subject
Message ( characters remaining)(maximum length reached) Type your letter here.
*Required
The e-mail addresses that you supply to use this service will not be used for any other purpose.