McKinsey Quarterly is the business journal of McKinsey & Company.
NOVEMBER 2011
Marketers agree that digital tools and technologies are valuable, though many of their companies struggle to measure the financial impact and capture customer data.
JULY 2011
Engaging customers today requires commitment from the entire company—and a redefined marketing organization.
Consumer behavior is shifting rapidly as more people use digital devices and platforms intensively.
Most sales reps spend less than half of their time actually selling. Here’s how companies can reshape sales operations to allow them to focus on their real job.
Profits are coming, but only players with the deepest pockets will survive to enjoy them.
APRIL 2011
There’s a reason it’s called a sales force. Here are four innovative ways companies can use their sales reps to drive growth.
MAY 2011
Consumers love low prices, but retailers shouldn’t overlook the way shoppers perceive value online and in stores.
JUNE 2011
Why are General Motors and Volkswagen more successful in China than Honda and Toyota?
As the Web experience evolves, smartphones may soon live up to their name, and every business’s mobile strategy will grow in importance.
The diversity and dynamism of China, India, and Brazil defy any one-size-fits-all approach. But by targeting city clusters within them, companies can seize growth opportunities.
JANUARY 2012
Focus on the human side of customer service to make it psychologically savvy, economically sound, and easier to scale.
A survey highlights how fast the market is changing.
AUGUST 2011
New McKinsey research estimates the impact of Internet search in the global economy, pinpointing the sources of value and the beneficiaries.
MARCH 2010
The attitudes and behavior of Japanese consumers are shifting dramatically, presenting opportunities and challenges for companies in the world’s second-largest retail market.
OCTOBER 2009
Public-relations expert Richard Edelman explores the new landscape of corporate reputation and trust.
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