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Financially stretched mobile operators must find ways of getting new products to market quickly, and at lower cost, in the hope that one will be the killer application that generates the revenue streams they crave. But complex IT architectures littered with incompatible stand-alone systems force teams to develop every part of a new product from scratch instead of reusing elements as needed.
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In the current environment, costs are rising as price sensitivity increases. Six tactics can help companies get pricing right.
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