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Telecommunications, Strategy & Analysis Article, telecoms internet protocol
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How telecoms can get more from Internet Protocol

  • Telecommunications companies are transforming their network platforms by adopting Internet Protocol (IP) technology to enable new services like VoIP (Voice over Internet Protocol) and TV delivered over IP.
  • Few companies have made this expensive shift pay off, but companies do better when they embrace the change as a transformation of their business, not a simple technology upgrade.
  • Telcos should use the shift to IP as an opportunity to rethink their operating model, simplify their network architecture, and standardize their products.
  • They also must teach their sales teams how to sell solutions and demonstrate the full value of the new technology to keep customers during the migration.
This article contains the following exhibit:
  • Exhibit: Telecommunications companies that have pursued Internet Protocol (IP) transformation as part of a larger business transformation or to offer new products have performed better over a three-year period than those that characterized the plan to investors mostly as a cost-driven upgrade to their network technology.

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