Article at a glance:
For years, the telecom industry has scrutinized developments in South Korea, where a combination of public support and strong demand has created the world's most ubiquitous broadband network. Now that the market is saturated, there are new lessons to be learned from the South Korean experience.
The take-away
South Korea's broadband providers can no longer rely on higher subscriptions to fuel profitability. Instead, they must look for new growth engines, such as home networking and faster broadband, and develop skills beyond building and running a vast network. Their triumphs and failures will continue to provide lessons for the industry in other countries.
This article includes the following exhibits:
- Exhibit 1: Market share of South Korean broadband companies, 1999-2003
- Exhibit 2: South Korean broadband net additions and average revenue per user
- Exhibit 3: Strategies of three South Korean broadband pioneers
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