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Strategy's strategist: An interview with Richard Rumelt

• Richard Rumelt, a professor at UCLA’s Anderson School of Management, has been one of the world’s most influential voices on many important topics in the field of strategy: the role of industry in the profitability of businesses, the allocation of resources, and the effects of diversification.
• In this interview, he explains why strategic planning isn’t necessarily strategic, how Apple got the iPod right, and why bullet points aren’t a great way to communicate.
• Rumelt also provides a glimpse into the emerging field of strategy dynamics, which can help companies identify important changes in their environments and show them how to take advantage of those changes.