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Strategy, Strategy in Practice Article, online news
Article at a glance:

What consumers want from online news

  • Media companies have invested heavily in upgrading their online properties.
  • A McKinsey survey of news consumers found that they have varying levels of satisfaction with brands and platforms, as well as a variety of motives.
  • Understanding these underlying attitudes can help media companies tailor their products and services to the desires of specific segments of consumers.
This article contains the following exhibits:
  • Exhibit 1: Consumers rely on a large number of news sources.
  • Exhibit 2: Most respondents base their choice of news sources on convenience, comprehensiveness, or timeliness, not quality.
  • Exhibit 3: Segments differ in their primary news interests and their use of platforms.

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