Article at a glance:
Multinational companies are often successful precisely because they can replicate products and processes and even market-entry strategies across multiple markets. In India, however, that approach can bring disappointing results.
The take-away
The multinationals with the most success in India are those that tailor their products and practices to the idiosyncrasies of this market—even when that means starting from scratch.
This article was first published in the Winter 2005 issue of McKinsey on Finance. Visit McKinsey's corporate finance site to view the full issue.
This article includes the following exhibit:
- Exhibit: Some multinational companies do quite well in India