How companies respond to competitors Global Survey - The McKinsey Quarterly - companies response to competitors survey - Strategy

Companies don’t react to competitive threats in the way management theory says they should, according to a McKinsey Global Survey.
Instead of undertaking extensive, sophisticated analyses when faced with a competitive threat, most companies assess just a few responses, and they often choose the most obvious one.
These practices give companies an opportunity to seize a competitive advantage by understanding how their competitors are likely to react to their moves.

If organizational transformations are to succeed, change can’t be thought of as a single, standardized process.

Search full site

As a free member you can also:

First Name* Last Name* Company* Job Title*

We will not share your e-mail.
See details.

E-mail* Password* Confirm Password*

*Required