Article at a glance:

Communicating with the right investors

• Many executives spend too much time and energy communicating with investors they could easily ignore.
• The most important investors ground their investment decisions in a deep understanding of a company and its strategy, believe that it can create long-term value, and are more likely than other investors to support management through periods of short-term volatility.
• A better understanding of the investors’ strategy helps a company to focus its messages on its most important investors, to interpret feedback from all investors in the right context, and to control the amount of time it devotes to investor relations activities.