Addressing consumer concerns about climate change

Strategy, Strategic Thinking Article, survey climate change

Article at a glance:

In a global survey, consumers say that a corporation’s performance in addressing the problems of the environment and climate change affects not only how much they trust the company but also whether they would buy its products.
Consumers also want companies to promote the public good by providing healthier and safer products, retirement and health care benefits for its employees, and much else besides. Their expectations vary by industry and geography.
Every business should think about the role environmental issues can and should play in strategy so that they can build trust among consumers and offer products and services that address their concerns.

This article contains the following exhibits:

Exhibit 1: Although consumers and executives now agree that the environment is an important issue, they disagree on the others.
Exhibit 2: Consumers around the world say they are willing to change their behavior to help mitigate climate change.
Exhibit 3: Clear labeling and more nutritious products are among the top opportunities for food and beverage companies to attract consumers.
Exhibit 4: Consumers vary in their willingness to pay for products with environmental and social benefits.

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Abstract

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