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Strategy, Innovation Article, market polarization
Article at a glance:

The vanishing middle market

  • Executives know that premium and value offerings are squeezing middle-of-the-road products and services in many industries.
  • McKinsey research across 25 industries and product categories in Europe and North America shows the extent of this market polarization.
  • Polarization plays out in diverse ways across different distribution channels, subsegments, and geographies; the strategies of individual companies and their channel partners will heavily influence how the phenomenon unfolds.
This article includes the following exhibits:
  • Exhibit 1: A squeeze on the middle market
  • Exhibit 2: Polarization across industries
  • Exhibit 3: Polarization in the European refrigerator industry

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