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Staying in the game

It may be too late for Japan to score in the US market for computer games. The next big opportunity is China.

computer game developers in Japan article, Japanese computer game developers lost their lead to the United States, Strategy

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Ten years ago, the Japanese game industry was No. 1 in the world: Japanese companies created more than half of the 50 best-selling game titles. In 2002, we claimed about 50 percent share of global revenues. Not any more. Nintendo continues to be wildly successful; otherwise, there are now only a few Japanese games in the top 50, and Japan’s share of the $60 billion global game industry has fallen to 10 percent.

We’ve forfeited our lead in technology; Japanese game technology is now at least five years behind that of competitors in the United States. And our approach to content has not changed much in the last decade. The technical quality and the user interfaces have improved some, but the ideas, the game play, and design are basically the same. There’s not enough originality.

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