How companies respond to competitors Global Survey - The McKinsey Quarterly - companies response to competitors survey - Strategy

Companies don’t react to competitive threats in the way management theory says they should, according to a McKinsey Global Survey.
Instead of undertaking extensive, sophisticated analyses when faced with a competitive threat, most companies assess just a few responses, and they often choose the most obvious one.
These practices give companies an opportunity to seize a competitive advantage by understanding how their competitors are likely to react to their moves.

It’s hard for brand managers to keep pace with the shifting attitudes of Chinese consumers. But some trends can be discerned amid the noise.

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