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As large corporations learn to handle the flow of capital and information in a more sophisticated way, they are finding it easier to boost shareholder value by restructuring the capital and assets that make up their businesses. In the past decade, hundreds of corporations have used tracking stocks, equity carve-outs, and spin-offs for this purpose...
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The Web is the most measurable medium in the history of marketing. Now all that’s left is figuring out how to measure it.
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