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Strategy, Alliances Article, alliance
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Give alliances their due

Alliances have become a more and more prominent aspect of corporate strategy, but many executives still aren’t paying enough attention. David Ernst The McKinsey Quarterly, 2002 Number 3 Corporate alliances have never been more popular. Their numbers ha...

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Strategy, Alliances, How poor metrics undermine digital marketing
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The Web is the most measurable medium in the history of marketing. Now all that’s left is figuring out how to measure it.

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