The McKinsey Quarterly

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McKinsey Quarterly is the business journal of McKinsey & Company.

Applying global trends: A look at China’s auto industry article, strategic planning, Chinese automakers, developed world automakers, trend analysis, electric vehicles, Chinese electric vehicles, Chinese carmakers, Strategy

JULY 2010

Applying global trends: A look at China’s auto industry

Strategists can challenge conventional wisdom and better prepare for uncertainty by analyzing the complex and not-so-obvious ways global trends interact in their industries.

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Seeing through biases in strategic decisions

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