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Corporate Finance, Performance Article, new CFOs
Article at a glance:

Starting up as CFO

  • In recent years, the CFO’s role has become increasingly complex, with new responsibilities, such as direct accountability for corporate performance.
  • To help new CFOs better understand how to balance the multiple (and often competing) demands of their challenging role, we surveyed and interviewed current CFOs of many different tenures.
  • While no consensus emerged on what every new CFO should do, these executives shared valuable lessons that shed light on what it takes to succeed in the role—and identified activities that ought to make the short list of nearly all new CFOs.
This article contains the following exhibits:
  • Exhibit 1: The majority of CFOs in our survey wished they’d had even more time with business unit heads.
  • Exhibit 2: Many CFOs received very explicit guidance from their CEOs on the key issues of concern.
  • Exhibit 3: About three-quarters of new CFOs initiated (or developed a plan to initiate) fundamental changes in the function’s core activities during the first hundred days.

Additional Thinking

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The market is smaller than conventional wisdom suggests, and most of today’s medical travelers seek high quality and faster service, not lower costs. However, the potential for growth is significant.

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