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Retail & Consumer Goods, Sectors & Regions Article, India's consumer goods market
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Article at a glance:

Winning the Indian consumer

  • Retail sales in India's consumer goods market are expected to grow to $400 billion by 2010, making it one of the world's five biggest.
  • India's emerging middle class is driving this rapid growth, and companies must target that segment if they aspire to make the country a key market.
  • To win these customers, multinationals must adapt their products, prices, and manufacturing processes to households with limited budgets and local tastes.
  • Companies also must find ways to distribute their goods to customers across a vast nation, with a retail sector dominated by mom-and-pop stores.
This article includes the following exhibits:
  • Exhibit 1: India is one of the world's top retail markets
  • Exhibit 2: An influx of multinational companies
  • Exhibit 3: India's consumer groups
About the artwork:

Manjit Bawa
Oil on canvas
99.5 × 71.5 cm
2004

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