McKinsey Quarterly is the business journal of McKinsey & Company.
NOVEMBER 2011
CEO Robert McDonald wants to make the consumer goods giant the world’s most technologically enabled company. Here’s how.
DECEMBER 2011
In an interview, Coop Centrale CEO Massimo Bongiovanni explains IT’s role in the future of retailing.
MARCH 2011
The company once grew fast. Now CEO Howard Schultz wants it to grow with discipline—in emerging and developed markets alike.
SEPTEMBER 2010
The executive driving the US household products company’s international growth discusses its strategy to expand beyond North America.
JULY 2010
Multinational companies need new “scale at speed” approaches to penetrate the developing world’s increasingly prosperous consumer markets.
JUNE 2010
Long-term trends reshaping the consumer landscape in France have implications for other developed countries too.
MAY 2010
Not all complexity is bad for business—but executives don’t always know what kind their company has. They should understand what creates complexity for most employees, remove what doesn’t add value, and channel the rest to employees who can handle it effectively.
APRIL 2010
Assessing its impact as well as its volume will help companies take better advantage of buzz.
CPG companies have created fragmented, overlapping structures that prevent brand and category managers—and the companies themselves—from achieving their full potential.
McKinsey research underlines both the distinctiveness of black shoppers’ needs and the distance retailers must still go to serve them.
MAY 2011
Consumers love low prices, but retailers shouldn’t overlook the way shoppers perceive value online and in stores.
DECEMBER 2010
Packaged-goods companies have been socked by rising commodity prices. Executives in other industries can learn from their experience.
OCTOBER 2010
Even after researching products on their own, many customers enter stores undecided about what to buy. For retailers, that’s an opportunity to improve off-line sales in an increasingly multichannel world.
A survey highlights how fast the market is changing.
APRIL 2011
Marketing successfully to China’s soaring population of Internet users will require specific knowledge about how they employ applications and devices.
By 2015, Chinese consumers will account for more than 20 percent of the global luxury market. How is their behavior evolving?
They spend more in categories they highly value, and they generally trade down in less compelling ones.
SEPTEMBER 2009
The most successful global consumer enterprises are radically reshaping their organizations and business models to suit the region’s rapidly evolving high-growth markets.
AUGUST 2009
The Japanese consumer’s seemingly insatiable appetite for luxury goods has declined, so companies in this sector must rethink the way they compete.
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