Article at a glance:

Using energy more efficiently: An interview with the Rocky Mountain Institute's Amory Lovins

• Companies, governments, and consumers around the world are grappling with high energy prices. Amory Lovins, cofounder and chairman of the Rocky Mountain Institute, a nonprofit, has spent more than three decades searching for innovative ways to boost energy efficiency and alleviate this pressure.
• In this interview, he offers suggestions to CEOs who want to plump up the bottom line by getting their organizations to use energy more efficiently.
• He also suggests that regulators channel the power of market forces to promote more efficient energy consumption.