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Can the electricity industry be deregulated and still avoid a California-style energy crisis? The best way to do so, argue the authors of this piece, would be for regulators to link electricity prices in retail and wholesale markets through "dynamic pricing," which lets utilities pass on to the consumer disparities between the price at which they buy energy and the price at which they resell it. Eventually, this approach will help steer electricity demand toward off-peak usage and a more balanced load.
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It’s hard for brand managers to keep pace with the shifting attitudes of Chinese consumers. But some trends can be discerned amid the noise.
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