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A company's CEO may be the person who sets broad risk guidelines and approves an overall strategic risk plan. But to build and maintain an effective risk-management approach, it often falls to the chief financial officer to play the central executive role. Although the nature and extent of their role varies, CFOs are uniquely situated to build and communicate an integrated risk view, optimize business decisions, and build a strong risk culture.
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Companies that divest during downturns may actually miss the best opportunities for growth. A thoughtful acquisition strategy can sometimes be the surer bet.
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