Article at a glance:

Using branding to attract talent

• Many companies are starting to apply branding techniques to recruitment.
• Some companies may experience disappointing results because they don't approach this kind of branding with the rigor and precision they use to brand products or services.
• Effective employer branding depends on the ability to identify the key competitors for talent, the corporate attributes that matter most to specific types of recruits, and the most effective ways to reach them.