Article at a glance:
Universities aren't the only organizations that should be tapping their alumni for support. Former volunteers, employees, and program participants can be a great resource for nonprofit organizations, particularly when funds are tight. In addition to donating money, these alumni can share their time, professional expertise, and contacts.
The take-away
A nonprofit organization has a better chance of capturing value from its alumni if it fosters a sense of community among them—for example, by offering a variety of social and professional experiences in return for their support.