How global organizations develop local talent

Multinationals are under commercial and political pressure to recruit local people and nurture local leaders around the world.
Interviews with business unit leaders from more than 25 countries suggest that companies should view this challenge as part of an integrated localization strategy.
Most respondents said that their companies develop a pool of rising stars (whom they test in overseas assignments) and focus mentoring resources on these high-potential candidates.

It’s hard for brand managers to keep pace with the shifting attitudes of Chinese consumers. But some trends can be discerned amid the noise.

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