The McKinsey Quarterly

close Visitor Edition

McKinsey Quarterly is the business journal of McKinsey & Company.

Upgrade to Premium Membership to read this article

  • Recommendations
  • Text Size
  • Print
  • Download PDF
  • Link to This

The value in organizationPremium

CEOs must now be more architect than general: the job is to design working environments where thousands of people know what to do, cooperate to get it done, and experience it as personally fulfilling.

Organization, Strategic Organization article, organization

Strategy is about deciding what to do, execution about getting it done. Both are essential skills for a modern leader.

Yet another and perhaps more important skill lies between the two, in the realm of organization: the design of structures, systems, and mechanisms to guide and motivate the actions of employees and the critical task of implementing new organizational systems.

It is size, global spread, and complexity that have made organization so important. The chief executive of even a midsize company can’t oversee every employee or assume that orders from the center will be faithfully executed. Authority and accountability must be distributed, systems of control and inspection implemented, incentives to encourage desired behavior constructed. Most of all, a CEO must infuse the corporation’s work with meaning not just for those in the boardroom but also for thousands of employees. These days, a CEO has to be more architect than general: the job is to design working environments where thousands of people can figure out what they must do, cooperate to get it done, and experience it as personally fulfilling.

The task of organization is particularly challenging because most large companies are active not in one line of business but...

Premium Membership

Already a Quarterly member? Log in now.
Are you a Firm member or alumnus?

Premium Membership benefits:

  • Access to the entire Quarterly archive
  • Subscription to the collector’s edition print journal
  • Downloadable PDFs of all articles for offline use
  • Premium Membership FAQs 

Start by filling in this form

  • Membership Information
  • Shipping, Billing, & Payment
  • Review & Complete

Country & Membership Term

Shipping & Handling covers all charges for your membership term.

You may pay with Visa, MasterCard, Discover, or American Express.

Member Information

View our privacy policy.

We will not share your e-mail.
See details.

Newsletter Sign-up

View sample.

* Required

Embed E-mail