Article at a glance:

Strategy in an era of global giants

• The world's largest corporations are greatly increasing their scale and scope, and the resulting mega-institutions are fundamentally changing the landscape of business.
• These mega-institutions have disproportionately high profits and market values because they understand the link between their profitability and the talents of their professionals and knowledge workers.
• Mega-institutions are pioneering a new model of competitive advantage by using their huge size to develop and exploit intangible assets in novel ways.
• The corporate strategists of these companies must now develop new performance metrics and business models as well as find ways of overcoming the organizational barriers that size creates.