Article at a glance:

Driving radical change

• Genuine transformations take place on a scale different from that of routine change programs—and are much harder to pull off.
• Companies need discipline to handle the different dimensions of a transformation. Two of the most urgent challenges are setting appropriate aspirations and mobilizing energy and ideas.
• Aspirations must be clearly defined, broken down into digestible themes, made relevant, and communicated in a compelling story.
• Ideas and energy make up the transformation engine. Companies can unleash energy by using proven catalysts.