June 2007
Cammie Dunaway explains how she is preparing for the future by shifting the company’s marketing dollars to vehicles whose returns can be measured and by fostering intellectual curiosity.
Abstract
November 2004
Better information is needed to help media companies understand this fast-changing market.
Abstract
July 2004
The pressure is on. Making money—not just popularity—is the name of the game.
Abstract
February 2004
Must video walk the same plank that music did?
Abstract
May 2003
Gary Loveman, the man who brought the customer service revolution to gaming, explains how he helped double Harrah’s revenues and earnings.
Abstract
January 2003
Operational improvements alone won’t fulfill market expectations. Mergers, acquisitions, and divestitures will have to play a supporting role.
Abstract
December 2002
A changing media landscape is reshaping the way advertisers interact with consumers.
Abstract
November 2002
Consolidation among movie theater chains has raised their bargaining power. If the film studios aren’t scared by this new kind of owner, they should be.
Abstract
June 2002
Don’t bet on it. More viewers and more pages viewed won’t be enough to save broken business models.
Abstract
June 2002
In the absence of practical organic growth prospects, media industry executives still have the urge to merge.
Abstract
November 2001
The traditional models of the incumbent media companies failed them on-line. Success will require innovative models managed with familiar techniques—such as a focus on efficiency and financial returns.
Abstract
February 2001
The digitization of music has industry execs in a twist.
Abstract
August 1995
Battlegrounds are unlike those in the United States. The right perspective may be short term and tightfisted. Above all, protect your core business.
Abstract
May 1995
Are Americans using Europe as a dress rehearsal? Vulnerable incumbents. Strategies based on distribution are shaky. The emerging power of gateways.
Abstract
November 1994
A road map for navigating the industry’s current uncertain landscape.
Abstract
November 1994
How multimedia “gateways” develop will define, for years to come, many industries’ ability to create—and destroy—value.
Abstract
August 1994
A guide to the terrain on which the main battles will be fought — and the main strategic decisions made.
Abstract