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A bouquet of choices: The future of direct-to-home television

Demand for television is expanding at a breathtaking pace. By 1995, over 800 million households around the world had television, 56 percent of the total (Exhibit 1). This is expected to rise to 60 percent or almost a billion house-holds by 2005 (Exhibit 2). However, only 29 percent of viewin...

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